Blog posts of '2020' 'May'

Concierge Service

Concierge Service gives Free Prime shipping for a Year
No matter the size of the order, no matter how many orders, it ships for free.
This premium service level is specifically designed to help print resellers and print brokers with standard print marketing materials. The prices are set to allow for ample margins in your most competitive markets

Are You a Print Shop, or a Business?

We know the world, we know print, we know marketing.

Cannibal Hero

“If you don’t cannibalize yourself, someone else will.” Steve Jobs

There has been a lot of discussion about a printer adding services that stretch beyond printing. Should I add design services? Should we offer data management? Will my client feel I am eating into the work they offer? All good questions, but the answers I have heard from many print shop owners is one of fear.

Where Do Printers Add Value?
The Buggy Whip Syndrome If only buggy whip manufacturers had realized they were in the personal transportation business, perhaps they would have pivoted to invent the gas pedal. Instead, they ran out of horses to whip. Similarly, printers, ran out of customers who needed a printed page when a website or e-blast would have sufficed. Printed pages have not gone away. Neither have horses, but there are a lot fewer being used as they were in the past.
Rent A Press Overview Whiteboard

This short video explains the basic services and trade print products Rent A Press (RAP) offers. At only one minute, it quickly makes the point of why RAP is the best choice for print.