Matthew Parker is a Global Print Sales expert. In this RAP blog post he shares some of the advice he has given hundreds of printers around the world. Make no mistake, this advice is universal and applies to your business. Please take 5 minutes and read through this post and learn a few things about succeeding in difficult times. Matthew will be adding other valuabe insights on print sales in the coming months. We have a new post every week on various topics facing print resellers and small printing businesses.
We know the world, we know print, we know marketing.
Post Pandemic Business- The 'New Normal' won't be anything like normal. This is the challenge for your customers and you. Please take the time, about 6 minutes, to watch the short analysis of how people have been affected and what can work in re-starting the economy in general, and your business in particular.
The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. In these cases, the client is grooming you. Everyone has worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. It’s great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.
From the YouTube site: "Printing SA in partnership with Printmediacntr USA has collaborated to give back to all of you our members. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission, please share this video with your colleagues, family and friends."
Rent A Press is proud to both be a part of a great industry and service the industry members. We are essential. We all use print, read print, save print. Remember that what you do helps others in many ways.
In Part 1 of this series on sales strategies, we offered a business-is-business list of steps you can take to find your customers.
Part 2 followed up with a business-is-also-personal reminder of the top personal traits that help you retain your customers.
Now, in Part 3,, we wrap up with strategic Do’s and Don’ts as staying-power strategy for a long career in sales.
3 Long-Term Sales Strategies for Small-Business Accounts
In Part 1 last week, 3 Key Sales Strategies to Land and Keep Small-Business Accounts,, we provided detailed checklists based on traditional sales techniques. The specific items involve finding prospects, approaching the businesses, and making the sale by focusing on what makes your client unique.
This week’s three tips do not exclude your prospect but concentrate on your own character traits that contribute to retaining long-term clients.
Join the Link Economy. The term 'link' means many things to many people. And linking to other people is what it is all about. Behind every link (URL) on the web there are people. Many are businesses that have something of value to offer. Link up with them. Seek value. KNow value. Provide value.
Co-hosts Deborah Corn, Will Crabtree and Jamie McLennan welcome Larry Vaughn, Warren Werbitt and Robert Godwin for a panel discussion on the current state of the print industry, the impact of Corona on their businesses, extending credit to customers, online vs in-person industry events, and everyone participates in a 'Pick One' speed round regarding what printing equipment everyone needs moving forward.
Sales strategies haven’t changed much in the past 15 years, though they have evolved. Technology makes it easier to reach people and provide effective presentations for your products and services.
The business world changes all the time. The current Covid-19 pandemic has changed all the rules and you could be scrambling to figure out what’s next. By adapting some traditional sales techniques, your business may well be able to survive and grow.
Demo video of the Rent A Press design and correction tool. You can design a product online and test it to make sure it's exactly how you want it. PRUFlinksm allows you to view your product in 3D and email it to anyone who needs to review the content.
Rent A Press, or RAP as we call it on our global team, is all about print resellers, graphic designers and small print shops looking to broaden their product portfolio, increase their profits and sell into the global marketplace. It is first and foremost a wholesale/trade site.
Our global team consists of members in Nevada, California, Montana, as well as those in Germany, France, Austria, Ukraine, Russia, Chile, China and the Philippines.
Four continents with international registered users. We know the world, we know print, we know marketing.