Yard signs may seem old school, but research continues to show their effectiveness. Particularly for political candidates. Sure, general contractors, architects, plumbers and real estate agents use yard signs year-round. Political candidates concentrate a major spend in a relatively short period of time and use lots of them. This represents a valuable opportunity for small marketing agencies and printers to drive revenue when it is needed most…and that is RIGHT NOW!
Political campaign managers know that if they can get residents to put up signs for their candidate, they will get the majority of votes from that neighborhood. Retail politics at its core!
Read the research article below on just how effective yards signs can be. The clock is ticking, do not let this opportunity pass you by.