We know the world, we know print, we know marketing.
80 million millennials comprise the largest US demographic market. Great potential for long-term value to a brand or service due to a loyalty ingrained in their psyches. Printed media is the alternative form of communication, one that lasts longer than 3.5 seconds, and has that tactile appeal. Use it to convert more sales. The video recites numerous data points on why the millennial generation is important understand. If you are selling printed pieces, and especially if you are designing, you need to know who you are talking to and emphasize why your product or service meets their criteria for brand loyalty. In a short 3:30 minutes video you will get a perspective on those interests. Explaining to your customers why print is an effective channel to get the target market's attention will help you design better print pieces and increase your sales.