We know the world, we know print, we know marketing.
As a young kid watching television, the 'old movie' channel had "Miracle on 34th Street". I always remembered this scene, and carried the lesson it taught to every client meeting I have ever had. Be a resource, add value, know things. Join the Link Economy. The term 'link' means many things to many people. And linking to other people is what it is all about. Behind every link (URL) on the web there are people. Many are businesses that have something of value to offer. Link up with them. Seek value. Know value. Provide value.