Blog

Rent A Press is an active member of the IPIA, a British print association focused on helping its members grow and develop their businesses. Rent A Press finds much of the helpful information IPIA develops is of value to our client base. Featured are a panel of young print professionals, all Print Futures Awards Winners, and CEO of Funky Pigeon, Richard Pepper to find out from our newer generations what they really think about print.

Matthew Parker is a Global Print Sales expert. In this RAP blog post he shares some of the advice he has given hundreds of printers around the world. Make no mistake, this advice is universal and applies to your business. Please take 5 minutes and read through this post and learn a few things about succeeding in difficult times. Matthew will be adding other valuabe insights on print sales in the coming months. We have a new post every week on various topics facing print resellers and small printing businesses.

Post Pandemic Business- The 'New Normal' won't be anything like normal. This is the challenge for your customers and you. Please take the time, about 6 minutes, to watch the short analysis of how people have been affected and what can work in re-starting the economy in general, and your business in particular.

The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. In these cases, the client is grooming you. Everyone has worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. It’s great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.

From the YouTube site: "Printing SA in partnership with Printmediacntr USA has collaborated to give back to all of you our members. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission, please share this video with your colleagues, family and friends."

Rent A Press is proud to both be a part of a great industry and service the industry members. We are essential. We all use print, read print, save print. Remember that what you do helps others in many ways.

In Part 1 of this series on sales strategies, we offered a business-is-business list of steps you can take to find your customers. Part 2 followed up with a business-is-also-personal reminder of the top personal traits that help you retain your customers. Now, in Part 3, we wrap up with strategic Do’s and Don’ts as staying-power strategy for a long career in sales.

As a young kid watching television, the 'old movie' channel had "Miracle on 34th Street". I always remembered this scene, and carried the lesson it taught to every client meeting I have ever had. Be a resource, add value, know things.

PrintMediaCentr
Co-hosts Deborah Corn, Will Crabtree and Jamie McLennan welcome Larry Vaughn, Warren Werbitt andRobert Godwin for a panel discussion on the current state of the print industry

Sales strategies haven’t changed much in the past 15 years, though they have evolved. Technology makes it easier to reach people and provide effective presentations for your products and services. The business world changes all the time. The current Covid-19 pandemic has changed all the rules and you could be scrambling to figure out what’s next. By adapting some traditional sales techniques, your business may well be able to survive and grow.