Yard Signs for Political Campaigns- The way to Start Word of Mouth

Yard signs may seem old school, but research continues to show their effectiveness. Particularly for political candidates. Sure, general contractors, architects, plumbers and real estate agents use yard signs year-round. Political candidates concentrate a major spend in a relatively short period of time and use lots of them. This represents a valuable opportunity for small marketing agencies and printers to drive revenue when it is needed most…and that is RIGHT NOW!

Political campaign managers know that if they can get residents to put up signs for their candidate, they will get the majority of votes from that neighborhood. Retail politics at its core!

Read the research article below on just how effective yards signs can be. The clock is ticking, do not let this opportunity pass you by.

Younger Americans feel their voting weight

The boomers’ last stand
After years of elder-power, a new generation may well decide the election

Sep 6th 2020
THIS HAS been a year of the young. The protesters against racial injustice have mostly been in their 20s. The average age of demonstrators arrested since mid-June in Portland, Oregon (one of the centres of activity) was 28. The young have not suffered as much as others from covid-19 itself but were hardest hit by the response. Four-fifths of those between 18 and 29 lost a job or took a significant pay cut in April, or live in a household where that has happened. Only three-fifths of those aged 50 to 64 have experienced the same thing. Young people are the most likely to work in jobs vulnerable to closure, such as waitressing or retail.

Marketing to Millenials- The Billion Dollar Opportunity


80 million millennials comprise the largest US demographic market. Great potential for long-term value to a brand or service due to a loyalty ingrained in their psyches. Printed media is the alternative form of communication, one that lasts longer than 3.5 seconds, and has that tactile appeal. Use it to convert more sales.

Do Young People think Print has a Future?

Rent A Press is an active member of the IPIA, a British print association focused on helping its members grow and develop their businesses. Rent A Press finds much of the helpful information IPIA develops is of value to our client base. Featured are a panel of young print professionals, all Print Futures Awards Winners, and CEO of Funky Pigeon, Richard Pepper to find out from our newer generations what they really think about print.

Young person in print

Nine Ideas for Selling Print During the Coronavirus Pandemic

Graph on glass wall

Matthew Parker is a Global Print Sales expert. In this RAP blog post he shares some of the advice he has given hundreds of printers around the world. Make no mistake, this advice is universal and applies to your business. Please take 5 minutes and read through this post and learn a few things about succeeding in difficult times. Matthew will be adding other valuabe insights on print sales in the coming months. We have a new post every week on various topics facing print resellers and small printing businesses.

Returning to Business Post Pandemic: Creativity-Authenticity-Reliability

Post Pandemic Business- The 'New Normal' won't be anything like normal. This is the challenge for your customers and you. Please take the time, about 6 minutes, to watch the short analysis of how people have been affected and what can work in re-starting the economy in general, and your business in particular.

Are You Controlling Your Client Base, or is it Controlling You?

The risks of a client base that is too narrow, driven by too few of your clients, are issues of concern. In these cases, the client is grooming you. Everyone has worked someplace where 2 or 3 clients rule the roost. All production scheduling, capital equipment selection and staffing center around their needs. It’s great to have major clients, but the risk of losing them after gearing your operation to their needs can put a business in a world of hurt.

Thank A Printer

From the YouTube site: "Printing SA in partnership with Printmediacntr USA has collaborated to give back to all of you our members. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission, please share this video with your colleagues, family and friends."

Rent A Press is proud to both be a part of a great industry and service the industry members. We are essential. We all use print, read print, save print. Remember that what you do helps others in many ways.

Printer Ink Hands

2 Universal Sales Strategies for Every Sales Rep

sales strategies

In Part 1 of this series on sales strategies, we offered a business-is-business list of steps you can take to find your customers. Part 2 followed up with a business-is-also-personal reminder of the top personal traits that help you retain your customers. Now, in Part 3, we wrap up with strategic Do’s and Don’ts as staying-power strategy for a long career in sales.

3 Long-Term Sales Strategies for Small-Business Accounts
In Part 1 last week, 3 Key Sales Strategies to Land and Keep Small-Business Accounts, we provided detailed checklists based on traditional sales techniques. The specific items involve finding prospects, approaching the businesses, and making the sale by focusing on what makes your client unique. This week’s three tips do not exclude your prospect but concentrate on your own character traits that contribute to retaining long-term clients.